Luma AI

Luma AI is a creative work platform built around video generation. Its Ray 3.2 model is designed for directing video the way you would direct a shoot, putting every frame under the creator's control while holding continuity across cuts and finishing in cinematic quality. Uni-1 adds brand-level intelligence that understands style references, character references and visual grounding. The platform covers video, image, audio and text, offers the Ray 3.2 model and an API for developers, and Luma Skills lets teams build a creative workflow once and run it repeatedly. A free trial is available on the official site; free quotas and rules are set by Luma.

- Generate video with frame-level control on the timeline

- Keep continuity across cuts in a single piece

- Use style and character references through Uni-1

- Run repeatable creative workflows with Luma Skills

- Advertising and brand creative teams

- Video creators and indie filmmakers

- Developers who need generative video in a pipeline

The company frames it as a creative partner: you bring the idea, and the platform helps make it real.

API access matters for teams that want generation inside an existing pipeline rather than manual work.

A free trial is available, but free quotas and rules are set by Luma and can change, so treat the trial as a test rather than a production budget. Frame-by-frame direction gives control but takes time to learn, and results depend heavily on prompts and reference quality. Generated footage still needs review and editing. When generating people or brand imagery, confirm you have the rights and consent needed, and follow platform rules on uploads.